I led the creative direction and execution for all new product announcements from UltiMaker and MakerBot, including the UltiMaker S8, Factor 4, and Sketch Sprint. From concept to launch, I ensured that each product’s visual identity, messaging, and marketing assets aligned with the brand’s positioning and resonated with target audiences.
This involved collaborating closely with product, marketing, and design teams to develop compelling campaigns, launch videos, website content, and sales enablement materials.
