As the Creative Director for the UltiMaker rebrand, I led the comprehensive overhaul of the company's digital presence following a global brand update.
My primary responsibility was bridging the gap between the new brand identity and its application across all digital platforms, culminating in a unified and scalable UltiMaker Design System.
My role ensured the new identity was reflected flawlessly across all critical user experiences, from the core website to the embedded hardware interfaces and the companion software/mobile applications.
Sample product pages
The new brand identity and design system were critically applied across domains, including Digital Factory, the company’s essential SaaS platform.
This involved translating the updated visual language into a functional, user-centric interface to ensure a seamless experience for customers managing their 3D printing workflows. Utilizing the newly developed Figma component library.
Broad brand identity and web design system
Responsive charts, dedicated product cards and visual elements
Email and landing pages templates and design system implemented in Marketo
