Led the global rebrand following the merger of MakerBot and Ultimaker. Worked with the executive team (CEO, VP marketing, VP product) in defining the updated positioning, identity and product portfolio.
![](https://cdn.myportfolio.com/f34eaa0ab1bf4d75d2a60a9df8cf4094/f754bcdd-43c3-4b19-ba8f-ad2f714b773a_rw_3840.png?h=131bef200ebc0aae90e6099ed3c5488c)
Brand guidelines and live design system in Figma.
![](https://cdn.myportfolio.com/f34eaa0ab1bf4d75d2a60a9df8cf4094/ab72cd7c-2e56-4dfe-937e-37195061da04_rw_3840.png?h=9cb9ac209aa28e548cc76dc2aeed44f4)
Typographic selection, logotype guidelines and brand color palette
![](https://cdn.myportfolio.com/f34eaa0ab1bf4d75d2a60a9df8cf4094/03025214-a2b0-44e0-94da-6406c6acff2f_rw_3840.png?h=aab61b82566e39dc45b971a4b736c138)
![](https://cdn.myportfolio.com/f34eaa0ab1bf4d75d2a60a9df8cf4094/9e6ebb71-3f7b-4e77-ae38-6f2dde170999_rw_3840.png?h=b89072a63454774add8398c24c73bd00)
Ads, digital and long format editorial content
![](https://cdn.myportfolio.com/f34eaa0ab1bf4d75d2a60a9df8cf4094/c21e157c-65b5-46d6-9aef-f17c990e1623_rw_3840.png?h=fbc12cac511b55eb059e83a64626754b)
![](https://cdn.myportfolio.com/f34eaa0ab1bf4d75d2a60a9df8cf4094/d4979b63-d7e1-4af7-9afe-0248e16dd43e_rw_3840.png?h=a6a54f599ba70a80cb7af795fe727717)
Updated website, motion graphics for video and digital assets.
![](https://cdn.myportfolio.com/f34eaa0ab1bf4d75d2a60a9df8cf4094/36b85c1f-9307-4e35-b954-a6f057cc3f9f_rw_1200.png?h=c400b77008661b5c5e3288bd46811735)
![](https://cdn.myportfolio.com/f34eaa0ab1bf4d75d2a60a9df8cf4094/9603d853-dc12-4aea-b31d-3a66f15d7278_rw_1200.gif?h=23615b5a5dfd2086c931caaa69bcc855)
![](https://cdn.myportfolio.com/f34eaa0ab1bf4d75d2a60a9df8cf4094/5b353649-f8f7-4887-8c29-eadae7ff3a73_rw_1200.png?h=70a52be78c4a699bc833658890aa7316)
![](https://cdn.myportfolio.com/f34eaa0ab1bf4d75d2a60a9df8cf4094/f545f2e4-7fea-475e-a1dc-a5fb1141812b_rw_1200.gif?h=45ea2fcb7e5480e9ad94897c6862a344)
![](https://cdn.myportfolio.com/f34eaa0ab1bf4d75d2a60a9df8cf4094/f3971eed-5b76-47c6-b851-41c1663f68b6_rw_600.gif?h=6b3edd0f690bc9261ee291fd8471a8d2)
![](https://cdn.myportfolio.com/f34eaa0ab1bf4d75d2a60a9df8cf4094/2b790b9e-eca0-4b50-a385-d24eb6386a8d_rw_600.gif?h=dcb65bb877523b3ed5b3bc6474bb608e)