Creative vision and GTM strategy for MakerBot’s first dedicated education 3D printing ecosystem.
The Sketch Series marked a historic milestone as MakerBot’s first 3D printing platform designed exclusively for education. Recognizing that classroom 3D printing is about the "ecosystem" rather than just the hardware, we developed a holistic solution that combined reliable, tinker-free printers with student/teacher certifications and a cloud-based management system. The series culminated in the launch of the Sketch Sprint, which brought industrial-grade speed to the classroom, allowing teachers to maximize class time and student iteration.
Role & Contribution
Education-First Branding: Worked closely with the Marketing team to define the Sketch brand identity—positioning it as the "safest, most reliable" choice for schools. I directed the visual assets and messaging that emphasized safety (UL-Certification and HEPA filtration) and the "ideal student-to-printer ratio."
The "Sprint" Launch: For the Sketch Sprint, I led the creative strategy to highlight the 5x speed increase, focusing on the narrative of "accelerating design thinking" by allowing multiple students to print within a single class period.
The "No-Account" Workflow: Spearheaded the UX for the cloud monitoring system that would become CloudPrint. A key innovation I led was the "Student Submission Link," which allowed students to submit projects wirelessly to a teacher’s queue without needing to create individual accounts—solving a major administrative hurdle for schools.
