Industrial Designer. New York City, NY, USA
Award winning Industrial Designer with over 10 years of experience in product design, creative strategy and software UI/UX across different industries and product categories.
Currently leading MakerBot’s Creative team in NYC, where I am responsible for product strategy, go to market and user journeys across platforms. Full time maker, tinkerer and generative design enthusiast.
3D Modeling: Rhinoceros, Keyshot, SolidWorks, Grasshopper,
Visualization: Figma, Illustrator, Photoshop, AfterEffects.
Programming: Experience with Javascript, Python, Wordpress, HTML, CSS and Processing (p3d) languages
Languages: English, Spanish, French (Intermediate)
MakerBot Industries (NYC, NY) | Creative Director
October 2019 - Present – I work with Engineering, Marketing and Product teams developing our 3D printing ecosystem. Leading the creative team to launch 3 new products in 2021, over 100,000 video views across platforms and an increasing number of 3D printing units sold. Managing our global web site from wireframes (Figma) to full deployments (WordPress, CSS, HTML)
October 2019 - Present – I work with Engineering, Marketing and Product teams developing our 3D printing ecosystem. Leading the creative team to launch 3 new products in 2021, over 100,000 video views across platforms and an increasing number of 3D printing units sold. Managing our global web site from wireframes (Figma) to full deployments (WordPress, CSS, HTML)
MakerBot Industries (NYC, NY) | Senior Industrial Designer
November 2016 - October 2019– (Product, concept, and research development) Development of the METHOD 3D printing platform including UX and UI development for the connected ecosystem experience.
November 2016 - October 2019– (Product, concept, and research development) Development of the METHOD 3D printing platform including UX and UI development for the connected ecosystem experience.
Steelcase Inc. (Grand Rapids, Michigan) | Senior Industrial Designer
June 2014 - November 2016 – (Product, concept, and research development) Concept development and work with several R+D teams within Steelcase including Turnstone, Coalesse, and Integrated Technology. Digital prototyping and internal concept pitch. Integrated Tech projects included capacitive sensing, sensing in space, IoT and digital manufacturing.
June 2014 - November 2016 – (Product, concept, and research development) Concept development and work with several R+D teams within Steelcase including Turnstone, Coalesse, and Integrated Technology. Digital prototyping and internal concept pitch. Integrated Tech projects included capacitive sensing, sensing in space, IoT and digital manufacturing.
ROJKIND Arquitectos (Mexico City, Mexico) | Design Manager
May 2013 - June 2014 – (Architectural development) Responsible for concept development, client liaison, project pitch and business proposal Responsible for main design staff (3) and project consulting staff (15+) Urban furniture and bollard development for Ecobici, bike sharing program in Mexico City, and Mercado Roma mixed-use development among others.
May 2013 - June 2014 – (Architectural development) Responsible for concept development, client liaison, project pitch and business proposal Responsible for main design staff (3) and project consulting staff (15+) Urban furniture and bollard development for Ecobici, bike sharing program in Mexico City, and Mercado Roma mixed-use development among others.
AGENT Design Agency (Mexico) | Industrial Designer
March 2010 - May 2013 – (Product, brand, and concept development) Project Manager for Transformadora Ciel for The Coca-Cola Company: Negotiated with client a two fold increase in budget to a total investment of 1.1 million USD Achieved brand’s goal to position Ciel as the #1 sustainable brand in Mexico according to IPSOS. Project Manager for Caterpillar Panamá developing innovation strategies and rebranding strategies for regional offices: Developed brand identity for the biggest national effort in office increase and brand positioning for Ecuador and Panamá branches.
March 2010 - May 2013 – (Product, brand, and concept development) Project Manager for Transformadora Ciel for The Coca-Cola Company: Negotiated with client a two fold increase in budget to a total investment of 1.1 million USD Achieved brand’s goal to position Ciel as the #1 sustainable brand in Mexico according to IPSOS. Project Manager for Caterpillar Panamá developing innovation strategies and rebranding strategies for regional offices: Developed brand identity for the biggest national effort in office increase and brand positioning for Ecuador and Panamá branches.
Education
Master in Business Innovation | CEDIM
Centro de Estudios Superiores de Diseño de Monterrey (CEDIM) GPA:94/100 Awarded MASISA Detona Grant and seed funding regarding parametric design thesis.
Centro de Estudios Superiores de Diseño de Monterrey (CEDIM) GPA:94/100 Awarded MASISA Detona Grant and seed funding regarding parametric design thesis.
Bachelor in Industrial Design, graduated with honors | ITESM-CCM
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM-CCM) GPA:91/100 Awarded Best Prospect Bachelor Student Scholarship regarding outstanding academic performance
International Design Semester Program. (Denmark) | IHK - DK
Copenhagen University College of Engineering (IHK) Joint project with SIEMMENS DK and Arhus University regarding electric car deployment and smart grid implementation for Copenhagen City Council
Copenhagen University College of Engineering (IHK) Joint project with SIEMMENS DK and Arhus University regarding electric car deployment and smart grid implementation for Copenhagen City Council