Creative Content Director and award winning designer with over 12 years of experience leading product launches across different regions and channels, crafting go-to-market strategies and brand development. Hands-on experience in product development, working with cross-functional teams including firmware, software and mechanical engineers. Managed teams through mergers and reorgs, focusing on team morale, while delivering on key business results.
Full time maker, tinkerer and generative design enthusiast.
UltiMaker (NYC, NY) | Global Head of Creative and Content
Sept 2022 - Present - Managing a team of UI designers, copywriters, videographers across the US and Netherlands. Responsible for the global go-to-market strategy across UltiMaker & MakerBot product launches, defining our value proposition, messaging, campaign planning, and leading the creative execution across all channels (video and display ads, email, social media, website)
MakerBot Industries (NYC, NY) | Creative Design Manager
October 2018 - Sept 2022 – Team manager responsible for creating MakerBot’s brand visual language, developing strategy and positioning for our website & apps, and designing + executing an SEO and content overhaul in our digital channels.
MakerBot Industries (NYC, NY) | Senior Designer
November 2016 - October 2018– Worked with both the Engineering, Product and Marketing teams in product development, UX and stories, front end user interfaces for our existing and in-development 3D printers. This also includes software updates for our existing web and mobile assets.
Steelcase Inc. (Grand Rapids, Michigan) | Senior Industrial Designer
June 2014 - November 2016 – (Product, concept, and research development) Concept development and work with several R+D teams within Steelcase including Turnstone, Coalesse, and Integrated Technology. Digital prototyping and internal concept pitch. Integrated Tech projects included capacitive sensing, sensing in space, IoT and digital manufacturing.
Rojkind Arquitectos (Mexico City, Mexico) | Design Manager
May 2013 - June 2014 – Lead Designer for Cineteca Nacional Cultural Theaters. Developed parametric roofing solution and furniture
Project Manager for Mercado Roma Ciudad de Mexico (IIDA Interior Design Winner 2015)
AGENT Design Agency (Mexico City, Mexico) | Industrial Designer
March 2010 - May 2013 – (Product, brand, and concept development) Project Manager for Transformadora Ciel for The Coca-Cola Company: Negotiated with client a two fold increase in budget to a total investment of 1.1 million USD Achieved brand’s goal to position Ciel as the #1 sustainable brand in Mexico according to IPSOS.
Master in Business Innovation | CEDIM
Centro de Estudios Superiores de Diseño de Monterrey (CEDIM) GPA:94/100 Awarded MASISA Detona Grant and seed funding regarding parametric design thesis.
Bachelor in Industrial Design, graduated with honors | ITESM-CCM
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM-CCM) GPA:91/100 Awarded Best Prospect Bachelor Student Scholarship regarding outstanding academic performance
International Design Semester Program. (Denmark) | IHK - DK
Copenhagen University College of Engineering (IHK) Joint project with SIEMMENS DK and Arhus University regarding electric car deployment and smart grid implementation for Copenhagen City Council
Figma Editor, Photoshop, Illustrator, After Effects
Rhinoceros, SolidWorks, Keyshot, Fusion 360, Grasshopper, Processing
Python, Wordpress, HTML, and Processing (p3d) languages
English, Spanish (native), French (A2)
U.S. Permanent Resident (No sponsorship required)