NIKE Flyknit Booth
Abstract: As part of the NIKE Flyknit product launch in Mexico, AGENT designed a Product Experience Booth. Commissioned by NIKE and in collaboration with LENOMPB, the booth was presented at the “Nosotras Corremos” Nike 10k women race on march 2013, where the shoe was introduced to the Mexican market.
Concept development, CAD modeling, parametric optimization of the fabrication process and “knitting” proposal for the final element.
Context: Developed at AGENT
Client: NIKE México
Exhibitions: Nike “Nosotras Corremos” 10k, Mexico 2013